The Distinctions (2019-20, on-going)

The Distinctions is a research-based project exploring our understanding and acceptance of novelty through quotidian objects, foods, colour, and practices.
In June 2018, in Turin, Italy, I researched the process of normalisation of foreign foods at the Experimental Zooprophylactic Institute, and the Farmer’s Market was my daily stop. That’s where I first found the Momordica Charantia – an indigenous South American and Asian fruit known as Bitter Gourd – to have become a staple in the stalls of the Chinese vendors. This vegetable led me to a reflection on the embodiment of the foreign as a transient state: what is the ‘exotic’? How long does it take for the ‘exotic’ to become normalised?
The artistic process led to an investigation aimed at challenging the defining standards of our visual culture: I sent a letter to the headquarters of Pantone©, with a proposition to include the particular green shade of Bitter Gourd in the global language of colours. The institution has gained authority to standardise colours since it was popularized through the homonymous coded system first developed in 1963.
The project draws from Pierre Bourdieu’s book La distinction: critique sociale du jugement, which addresses the socio-cultural processes of developing taste. Through the interaction between photographic documentation and physical objects, this works delves into the cultural practice of incorporating exoticism into the everyday.

The Distinctions has been initiated in Turin, within the residency studio program at Cripta747, with the help of Alliance Française.
The Distinctions
installation views at SMDOT, Udine
Momordica charantia
inkjet print, cardboards collage
Momordica charantia
Pantone© colour guide, detail
Momordica charantia, color proposal
various prints, frames
Momordica charantia, Porta Palazzo
plastic cases & fruit, car paint
Momordica charantia, color proposal
inkjet print, frame
Momordica charantia, color proposal
inket print, frame
Momordica charantia, color proposal
Letter to Pantone LLC
P. 186-187: un espace pour le goût
inkjet print on dibond